Who we are

The Honest Roofer Marketing Experience

Welcome to Honest Roofer Marketing! We’re not like other “lead-gen bros”. We’re your partners in making your roofing business the best choice for homeowners in your market. Let’s dive into our story, what we believe in, and how we help roofing companies like yours grow and have a bigger impact on your local community.

About David Laird
Why Choose us

Company History

Our journey began in December 2019 as DTL Consultants. Our goal was simple: help roofing companies across the U.S. stand out. In June 2022, we changed our name to Honest Roofer Marketing to showcase our expertise and care for the roofing industry. Since getting started in 2019, we’ve helped companies grow from their startup phase into earning more than $20 Million in top-line revenue! We take the trust that our clients give us very seriously and we appreciate the opportunity to continue to serve the roofing industry and do work that we find meaningful.

Mission Statement

Our mission is simple: to help honest, customer and community-focused roofing companies leverage digital marketing to grow to become the most obvious choice for their customers in their local markets. We do this by integrating seamlessly within their team and executing a proven blend of SEO, PPC, Social Media, Reputation Management, and Web Design.

Vision Statement

We dream of a world where homeowners can easily find a trustworthy roofer and be super happy with the work done. We want you to love us as much as your customers love you.

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Meet our team

Meet the awesome people who make it all happen

David Laird Honest Roofer Marketing
“They have been a master key to our companies online presence and are the main attribute to our companies rapid growth over the last 2.5 years from 350K to over 5M in 2.5 years!”
  Tom Hennessey

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Our Programs

We are dedicated to offering value to every level of company in the roofing industry and we have carefully crafter our programs to meet your needs whether you’re just getting started or whether you’re looking to take the next big leap in your roofing company.

Honest Roofer Marketing Toolkit

The Honest Roofer Marketing Toolkit is a combination of all of the tools we use within our agency to help deliver world-class results for our clients. These tools are the actual training documents supplied to our internal team and we use them daily to help roofing companies experience continuous growth. In theory, this Toolkit may be the only thing you need from Honest Roofer Marketing if you're willing to do the work yourself and you're just looking for proven systems and templates from an agency that you can trust.
What’s Included:

Honest Roofer Marketing Elite Program

The Honest Roofer Marketing Elite Program offers completely “Done For You” marketing services. This program is designed to allow you to focus 100% of your time on fulfilling for your customers and on improving your business internally. Our team will implement a custom marketing program for your company based off of the systems and programs that have already worked within your company and our proven frameworks. In short, we handle the marketing, you handle the business.
What’s Included:

Honest Roofer Marketing Apprentice Program

The Honest Roofer Marketing Apprentice Program includes access to the same tools and frameworks in the Honest Roofer Marketing Toolkit. The big upgrade is dedicated time each month with Honest Roofer Marketing to discuss your particular needs and your particular implementation of these tools throughout your company. We will also have dedicated time each month to do building and implementation with you. Think of this as a “Done With You” option to help you as you begin to scale your company. We will work alongside you to ensure you’re marketing efforts will get you the results that you desire.
What’s Included:
How it works

Core Values

Our name says it all. We are H.O.N.E.S.T, and here’s what that means for us:


Humbly Confident

We are confident because we build solid foundations for our clients to build on year after year. We don’t do hacks or tricks or games.


Open Communicators

We talk openly with our clients and offer a no B.S. approach. We vow to always be accountable.



We grow together, our success as a company is tied to the success of our clients. We build meaningful relationships with our clients.


Eager to Serve

We love to help our clients execute their ideas and visions. We enjoy the strategy and execution necessary for successful marketing.


Strategic Problem Solvers

We find solutions, not just point out problems. We don’t follow a cookie-cutter approach, we rely on real-life experience.



We think creatively to bring new ideas to the roofing industry and to our clients. We strive to know as much about roofing as the owners we serve.