Top 6 Mistakes Roofers Make When Marketing Their Business

Top 6 Mistakes Roofers Make When Marketing Their Business

Top 6 Mistakes Roofers Make When Marketing Their Business

Are you a roofing contractor looking to take your marketing to the next level? If so, you’re in the right place. In this blog post, we’ll discuss some of the most common mistakes roofing contractors make when marketing their business. By avoiding these mistakes, you’ll be able to optimize your marketing strategy and improve your chances of success.

1. Not Defining Your Target Audience 

One of the first mistakes you can make when marketing your roofing business is failing to define your target audience. Who are you trying to reach with your marketing efforts? This is an important question to answer early on, as it will dictate the rest of your marketing strategy. 

Without a clear target audience, your marketing efforts are likely to be less effective and could end up wasting valuable time and resources. 

2. Not Investing in SEO

If you’re not investing in SEO, you’re missing out on a major opportunity to reach your target audience. Roofing is a highly competitive industry, so it’s important to ensure your website ranks high in search engine results. Otherwise, potential customers will likely choose one of your competitors over you.

Investing in SEO will help to ensure that your website is visible to your target audience and that you’re able to attract more leads.

3. Overlooking PPC

In addition to SEO, another important marketing tool is pay-per-click advertising. PPC can be an extremely effective way to generate leads, yet many roofing contractors fail to take advantage of it. If you’re not utilizing PPC as part of your marketing strategy, you’re missing out on a great opportunity.

4. Failing to Generate Positive Reviews

In today’s digital world, potential customers are likely to research your business online before making a purchasing decision. This means that your online reputation is more important than ever. 

If you don’t have any positive reviews, potential customers are likely to choose one of your competitors over you. Make sure to encourage your satisfied customers to leave reviews on popular review sites, such as Google and Yelp.

5. Not Utilizing Social Media 

Another mistake you can make is failing to utilize social media. Social media is a powerful marketing tool that can help you reach a larger audience. Make sure to create profiles on popular social media sites, such as Facebook and Twitter. Then, start posting engaging content that will encourage people to follow you.

6. Not Measuring Your Results

Measuring the results of your marketing efforts will help you to determine what’s working and what’s not. Without measuring your results, you won’t be able to make the necessary adjustments to improve your results. By tracking your results, you’ll be able to make adjustments to your strategy as needed.


Roofers need to be mindful of a few key marketing mistakes in order to reach their target audience and grow their business effectively. These mistakes include not defining your target audience, not investing in SEO, and overlooking PPC. 

If you also fail to generate positive reviews, not tracking results, and not being active on social media, you are also missing a big part of your success. By avoiding these common mistakes, roofers can set themselves up for success in the ever-competitive world of roofing.

If you are serious about taking your roofing business to the next level and want to avoid these marketing mistakes, then reach out to Honest Roofer Marketing today! We are a roofing digital marketing agency that offers a variety of marketing services, from website design and development to social media management and SEO. 

We’ll work with you to create a customized marketing plan that fits your budget and your needs, and we’ll help you execute it so you can focus on running your business. Reach out to us today!

Let us show you the power of marketing communication.

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What they say about us

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Joey VivianoJoey Viviano
17:20 22 Sep 23
David & his team have been extremely helpful and vital to my company's success. He took over my marketing after I had tried other agencies. The team at Honest Roofer Marketing have went above and beyond to project my company in a positive, honest, & professional way. They are always willing to help out with all marketing needs as well as be an industry resource to help maximize our success.
Greg DobkinGreg Dobkin
12:05 31 Aug 23
We moved to Honest Roofer Marketing after being ripped off by a large SEO marketing firm. We could not be happier with the work they are doing for our company.Dave is honest, patient and extremely knowledgeable. He built our website quickly and flawlessly. Most importantly, he got it ranked highly on google. We would give 10 stars if we could!
Rhett HathawayRhett Hathaway
20:01 29 Aug 23
If you need marketing done for your roofing company then look no further cause Honest Roofer Marketing will take care of all your needs and answer all your questions. I have used them for over a year now and I would never change. Their staff is amazing and extremely helpful. You won’t regret choosing Honest Roofer Marketing.