Hello, roofing company owners! In the vast digital marketplace, standing out can be a challenge. But what if you could jump to the front of the line and grab the attention of potential customers right when they’re searching for roofing services? Enter Google Ads. At Honest Roofer Marketing, we specialize in crafting Google Ads campaigns tailored for roofing companies. Let’s dive deep into the world of Google Ads and see how they can supercharge your online visibility for your roofing business!
Google Ads, or Pay-Per-Click (PPC) ads, are like your digital billboards on the internet highway. They give you the opportunity to climb to the top of the search results and target people who are ready to buy. They can help with general branding and awareness as well as with bottom-of-the-funnel searchers looking to purchase your services today. Some of the key benefits are listed below.
Unlike SEO, which takes time, Google Ads can put you right at the top of search results instantly. It’s like having a VIP pass to the front of the line. At Honest Roofer Marketing we use Google Ads to help you get leads early and often while we are waiting for the solid foundation of SEO for roofers to take hold in your market.
You can target your ads to show up for specific searches, like “roof repair in [Your City]” or “emergency roofing services.” This means your ads reach folks who are actively looking for what you offer. Imagine the power of showing up at the top of the Google search results for your top keywords.
You decide how much you want to spend. Whether you have a small budget or a big one, you can set daily limits and adjust as needed. Our team at Honest Roofer Marketing helps you determine where your budget should be based on your goals and our experience running successful PPC campaigns for roofers.
With Google Ads, you can track how many people see your ads, click on them, and even how many turn into actual customers. It’s like having a digital report card for your ads. With any paid ads for your roofing companies, budgets can get too big to overlook. Our team can help you understand the important metrics to keep an eye on for your PPC campaigns.
Even with all the benefits listed above, there are pitfalls in the world of Google Ads. Let’s navigate around them! Below are some of the most common mistakes we see from roofing company owners and even other marketing agencies that don’t fully understand Google Ads.
Jumping into Google Ads without a clear budget or clear goals is like setting sail without a compass. Decide on a budget that makes sense for your business and stick to it. Start small with your budgets and scale once you’ve found a successful campaign.
Negative keywords prevent your ads from showing up for irrelevant searches. For instance, if you don’t offer “metal roofing,” adding “metal” as a negative keyword ensures you don’t pay for clicks that you know you don’t want to serve. Even if you think you can change someone’s mind away from metal roofing, it’s a harder sale than showing up in front of the right customer from the beginning.
Many people search for roofing services on their phones. Ensure your ads and website or landing page are mobile-friendly to capture this audience.
Keyword research for Google Ads is like finding the right bait for fishing. You want to attract the right customers! The keyword research for your SEO and PPC efforts will often turn up many of the same keywords, but make sure the keyword list for PPC focuses more on buyer-intent.
Not all searches are created equal. Someone searching for “how to fix a leaky roof” might be looking for DIY tips, while “roofing contractor near me” indicates they’re ready to hire. Targeting the right keywords ensures you attract potential customers, not just tire-kickers.
Long-tail keywords are longer, more specific phrases like “emergency roof repair in [Your City].” They might have lower search volumes, but they often have higher conversion rates because they’re more specific. These long-tail keywords can become the secret behind beating your competition and adding value to your local market all at the same time.
Your ad copy is your first conversation with potential customers. Make it count! Don’t underestimate the importance of selecting the right headlines and descriptions in your campaigns.
Tell your audience what you want them to do. Whether it’s “Call Now for a Free Quote” or “Book Your Roof Inspection Today,” a clear CTA guides potential customers to the next step.
What sets your roofing business apart? Is it a 24/7 emergency service? A lifetime workmanship warranty? Highlight these in your ad copy to stand out from the competition.
Once someone clicks on your ad, where do they land? A relevant landing page can make or break your Google Ads campaign.
If your ad promises a free roofing quote, your landing page should deliver on that promise. Consistency builds trust.
Your landing page should be user-friendly, guiding visitors to take the desired action, whether it’s filling out a contact form or giving you a call. Don’t let them get distracted after your ad got their attention and their click in the first place.
Creating a roofing website that stands out requires a blend of the right structure, engaging content, strategic use of keywords, and more. It’s about building an online home that reflects the quality and trustworthiness of your roofing business. At Honest Roofer Marketing, we’re here to help you nail every aspect of your roofing website design, ensuring it not only looks great but performs excellently in attracting and converting visitors. Your journey towards a compelling online presence that amplifies your roofing business begins right here!
Hear what our clients have said about working with Honest Roofer Marketing.