Search Engine Optimization (SEO) is often the missing piece between success and failure in your online marketing efforts. When done correctly, your site will show up organically in search results for the keywords that your buyers are searching for. This not only helps them find you, but adds instant credibility to your company because you didn’t need to pay for an advertisement to appear on page one. SEO answers the #1 online marketing question for businesses everywhere, “How do I rank first on Google?”