Hey roofing business owner, if you’ve landed on this page you already know you’re in need of a new website. Whether your site isn’t converting new leads like you’d hoped, or whether it’s not ranking at all, or if it’s just time for a refresh and a new design, Honest Roofer Marketing has you covered!
In the digital world, your website acts as your storefront for your roofing business. It’s where potential customers get their first impression of who you are and what you offer. A well-designed website can help tell your story, showcase your services, and guide visitors towards choosing you over your competition for their roofing needs. At Honest Roofer Marketing, we specialize in crafting roofing website designs that do all this and more. Let’s explore the elements that contribute to a roofing website that not only looks good but works hard for your business!
Just like a well-structured roof is crucial for a home, a well-structured website is crucial for your online presence. Your site structure provides a solid foundation for SEO for your roofing company.
A good website makes it easy for visitors to find what they need without a hassle. Simple menus, clear headings, and a clean layout help visitors navigate your site easily. For instance, having a clear menu with tabs like ‘Home’, ‘About Us’, ‘Residential Roofing’, and ‘Contact’ can guide visitors to the information they seek without having to search through a bunch of content they don’t think is relevant to them.
With many people browsing on their phones, a mobile-responsive design ensures your site looks great and functions well on all devices, be it a desktop, tablet, or smartphone. This means your images resize, and your menus are easily accessible no matter the screen size. A mobile friendly website is a great tool for your sales team out in the field when they encounter an objection at the door. Imagine the trust you would gain with a homeowner who has a concern and you’ve got a dedicated page that looks great on your website to show them to prove you’ve thought about this and answer this objection better than your competition.
Nobody likes to wait for slow pages to load. A fast-loading website keeps visitors engaged and is a plus for SEO. Compressing images and minimizing code are ways to improve loading times. While this is no longer a direct ranking factor within Google as of 2023, faster loading sites improve time on site and improve user content and allow users to access helpful content more quickly. All of these elements help improve your online ranking.
Content is the heart of your website. It communicates who you are and what you offer to your visitors. It also communicates your knowledge and authority on your products and services which is more important than ever for getting your roofing website to rank.
Engaging writing speaks directly to your visitors, addressing their roofing concerns and showcasing your solutions. For example, explaining how your roofing services can protect their homes and enhance their curb appeal. Or explaining you’re proven process for quick communication throughout an entire roofing project.
Images of your past roofing projects showcase the quality of your work. Before and after photos, or images of your team in action, can be powerful testimonials to your craftsmanship. Also, capturing images of your trucks in local neighborhoods reinforce the idea that your company is local and will be there before, during, and after the storm or any roofing needs.
Keywords are the terms and phrases people use to search for roofing services online. They help guide search engines and visitors to your website. Even with the best structure, a fast loading site, and great written content; if your roofing website doesn’t mention the right keywords, everything else is wasted effort.
Incorporate terms that people commonly use when searching for roofing services, such as “roof repair,” “roof replacement,” or “roof inspection.”
Including the name of your city or area helps attract local customers. For example, “Denver Roofing Services” or “Roof Repair in Austin.” These types of keywords are also called long-tail keywords and capture even more people searching for your services.
Certain sections are crucial for a roofing website to provide necessary information and build trust with visitors.
Each one of your service pages is an opportunity to rank for a particular keyword and even better, a chance to show your company truly understands what your local community needs when searching for a roofing company. These service pages need to be designed to optimize conversions and need to have other pages from your site linking back to them to build more authority and credibility.
Your website should have a dedicated page for your main office as well as dedicated pages for each of the towns that are in your service area. These office location pages and service area pages should act like mini “Home Pages” for people in those cities. These landing pages should include information about your services, local reviews, and other relevant information about your company that proves you’re a local company.
A contact page with a simple form, your phone number, and location makes it easy for potential customers to reach out to you. The contact page on your website needs to be checked and tested often to ensure that the forms are working and being delivered as expected to ensure no leads fall through the cracks.
Sharing your journey, the values that drive your roofing business, and what sets you apart from others creates a personal connection with your community when they land on your page. Are you a veteran? Tell your community. Are you giving back to your community? Tell your community. Does your company have anything unique that sets you apart from your competitors other than price? You guessed it; tell your community!
If you’ve been in business for any length of time over the past 5 years, you already know that being visible on search engines is crucial for attracting more customers to your roofing company. As with most things, however, this is easier said than done. There are many steps and factors that go into ranking a roofing website, but starting with a solid foundation in your roofing website design is the first step.
Creating a roofing website that stands out requires a blend of the right structure, engaging content, strategic use of keywords, and more. It’s about building an online home that reflects the quality and trustworthiness of your roofing business. At Honest Roofer Marketing, we’re here to help you nail every aspect of your roofing website design, ensuring it not only looks great but performs excellently in attracting and converting visitors. Your journey towards a compelling online presence that amplifies your roofing business begins right here!
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