On-Page SEO for Roofing Companies
On-Page SEO or On-Site SEO is the practice of optimizing your roofing website for better search engine rankings.
On-Page SEO refers to all of the optimizations that you can control on your own website. This includes things like your website’s title tags, meta descriptions, alt tags, and more. It also refers to the coding of the website itself. For example does your site have a sitemap or has the robots.txt file been created. Does your roofing website utilize schema markup?
All of these on-page optimizations are critical when discussing SEO for roofing companies. Each of these questions can be answered during a strategy session with Honest Roofer Marketing, by the way, and we ensure each of these on-page SEO elements are perfect for your roofing website.
Off-Page SEO for Roofing Companies
Off-page SEO refers to those elements of SEO that happen outside of your own roofing company website. This includes link building, social media engagement, review generation, PR opportunities, and much more.
The most important factor in Off-page SEO for roofing companies is link building. Link building is the process of acquiring links from other websites that link back to your roofing website. These links are important because they help improve your website’s authority in Google’s eyes. The more links you have pointing back to your website, the more authority your website has, and the higher it is likely to rank in search results for your most important keywords.