SEO for Roofing Companies

Hey there, roofing business owner! If you’ve landed on this page, I’m assuming that you’re looking to get your website ranked higher in your local service area. It would also be safe to presume that you’ve either heard about SEO and are a little familiar with the basics, or that you know you need SEO, but you just don’t have the time to do it consistently on your own.


In 2023 ranking your roofing website in your service area could be the difference in your company merely surviving and your company thriving. Unfortunately, the online search engine results pages (SERPS) are a digital jungle. Although alot has changed about search engine optimization over the years, one thing remains constant. The search engines exist to provide the most helpful content to searchers on the web. This means our job is simple, provide the most helpful content in your local service area about the roofing services you offer. While the job is simple, it’s definitely not easy. That’s why Honest Roofer Marketing has provided this detailed explanation of SEO and how it relates directly to the roofing industry.


At Honest Roofer Marketing, we have crafted detailed SEO strategies that have helped several roofing companies like yours climb to the top of the search engine results and most importantly generate more business from your ideal customers. Let’s break down Honest Roofer Marketing’s approach to SEO and take some of the mystery and confusion out of this topic and show you how it can boost your online presence for your roofing business!

seo for roofing companies

Roofing Keyword Research

Keyword Research helps you identify exactly what your community is searching for in your local area. It’s not a one-size fits all approach and the keywords and their exact order change from one location to the next across the country.

What Should I Learn from Keyword Research?

When done properly, keyword research should provide you a clear guide about how many people are searching for the key terms in your service area. It should also help you identify keywords that you didn’t think about in your initial brainstorming session. The goal of keyword research is to create your map for ranking your roofing website.

Local Keyword Research

Local keywords are a golden opportunity for most roofing companies. Although they are some of the most overlooked, finding and using local keywords like “Roofing services in [Your City]” can help attract customers right in your neighborhood. It’s like shouting out, “Hey neighbors, we’re here to fix your roofs!” A quick way to expand your keyword research and identify even more keywords for your roofing company is to combine a list of your services with a list of your locations that you serve.

On-Page SEO

On-Page SEO combines great content for your roofing website with the technical coding aspects of web design. In short, on-page SEO covers everything a roofing company owner has control over on their own website to help them rank on the search engines.

Quality Content

Creating engaging and helpful content is key. We cover Google E-E-A-T below which dives deeper into creating helpful content for your community. However, think of your website as a helpful company representative that’s ready to answer common roofing questions for your community. You could have blog posts on topics like “How to Spot Roof Damage” or “When is it Time for a Roof Replacement?” This kind of content positions you as the go-to roofing expert in your area and helps build trust with your local service area.

Keyword Optimization

Keywords are the exact words that people type into search engines when looking for roofing services. Including relevant roofing keywords like “roof repair,” “roof replacement” or “local roofing contractor” in your content helps search engines understand what you offer. It’s like speaking the language of your potential customers and the search engines at the same time.

Technical SEO

Technical SEO is the behind-the-scenes hero that ensures your website is easy to crawl by the bots and spiders that read and rank websites.

Optimization of HTML Tags

There are several key elements within a websites coding that show Google and other search engines exactly what your content is about. These elements, when grouped together are called HTML Tags. HTML tags consist of the page title, meta description, heading tags, and image alt descriptions. Each of these areas need careful attention to ensure that search engines understand your content as well as your human visitors.

Mobile Optimization

With so many people browsing on their phones, having a mobile-friendly website is crucial. A mobile-responsive design ensures your site looks great and functions well on all devices, be it a desktop, tablet, or smartphone.

Site Speed

A fast-loading website is like a well-oiled machine. It provides a better user experience and is favored by search engines. Simple steps like compressing images and minimizing code can help improve loading times.

Off-Page SEO

Off-Page SEO is about building your roofing website’s good name in the online neighborhood.

Backlinks

Backlinks are like digital high-fives from other websites. Getting links from reputable websites to your roofing site tells search engines that you’re trustworthy. It’s like having good friends in the online world who vouch for you.

Local Listings

Local listings are your online local directories. Being listed on local and national online directories like Google Business Profile (formerly Google My Business) can boost your visibility in your area. It’s like having your roofing business listed in the digital yellow pages of your town.

Google Business Profile Optimization for Roofing

The Google Business Profile (formerly Google My Business) is a roofing company’s key to ranking in the Google Map 3-Pack. This section of the search engine result pages gets more clicks and more views than any other section and is the secret for many roofing companies to unlock major scaling opportunities. The most important thing to do here is fill out as much information as possible and use the platform, but our team has found the three areas below offer the most benefit.

General Information – NAP Profile

NAP stands for Name, Address, and Phone Number. These three characteristics, combined with your web address, make up your online citations. They need to be consistent on the major data aggregators as well as on key, industry-specific sites. When they are consistent, they prove to the search engines that this is your valid contact information and that your potential customers will be able to reach your company.

Services

Google Business Profile offers roofing companies the opportunity to share their services directly on the platform. This is a great way for you to share what makes you different in how you deliver your services directly where people are searching for your most.

Products

As with Services, Google Business Profile offers roofing companies the opportunity to share their products directly on the platform. Although many roofing don’t offer “products” in the traditional sense, packing your services into a “product” can be a great way to utilize this section of the platform to maximize your results.

Technical SEO

Technical SEO is the behind-the-scenes hero that ensures your website runs smoothly.

Mobile Optimization

With so many people browsing on their phones, having a mobile-friendly website is crucial. A mobile-responsive design ensures your site looks great and functions well on all devices, be it a desktop, tablet, or smartphone.

Site Speed

A fast-loading website is like a well-oiled machine. It provides a better user experience and is favored by search engines. Simple steps like compressing images and minimizing code can help improve loading times.

Google E-E-A-T

Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s like the good housekeeping seal of approval for your website. These four elements make up the core of Google’s helpful content update. 

Showcase Your Experience

There is no substitute for real-world experience. For this reason, Google ranks content higher for individuals and companies that prove their experience is relevant to the problems they solve for their customers.

Display Your Expertise

Sharing your roofing knowledge through blog posts, FAQs, and helpful guides on your website showcases your expertise. It’s like giving a free roofing advice seminar online to your local community.

Demonstrate your Authoritativeness

If you’re looking to gain credibility in the eyes of Google, or better yet the eyes of your audience, get your original content shared and published on well-known and recognized platforms and sources. This shows that you are a true master of your subject matter.

Build Trust

Displaying reviews and testimonials on your site helps build trust. It’s like having past happy customers tell new visitors how awesome you are. This can come in the form of text, audio, or video.

Ongoing SEO

SEO isn’t a one-and-done deal; it’s an ongoing effort to keep your roofing website shining bright online. Although the foundations of SEO can be established early on with the website’s design and structure, it’s the ongoing content and mastery of SEO strategy that helps you stay ahead of your competition.

Regular Content Updates

Regularly updating your website with fresh, relevant, and useful content keeps it lively and attractive to search engines. It’s like keeping your online home clean and inviting.

Monitoring and Adjusting

Keeping an eye on your SEO performance and making necessary adjustments is like putting gas in your car. You might have the best website in the industry – or car in the market. Without gas or in this case SEO, that car won’t be able to leave the garage. SEO helps maintain and improve your rankings over time, ensuring your roofing business stays visible and attractive to potential customers.

SEO for Roofing Companies is about creating a strong online presence that helps people find and choose your roofing services. It’s a blend of the right keywords, quality content, technical finesse, and ongoing effort. At Honest Roofer Marketing, we’re here to guide you through the SEO maze, ensuring your roofing business stands tall and visible in the online world. Your ladder to SEO success and a booming online presence starts right here!

“They have been a master key to our companies online presence and are the main attribute to our companies rapid growth over the last 2.5 years from 350K to over 5M in 2.5 years!”
  Tom Hennessey

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