SEO FOR ROOFING COMPANIES (Search Engine Optimization)

Search Engine Optimization (SEO) is often the missing piece between success and failure in your roofing business. When done correctly, SEO for roofing companies will help your site show up organically in search results for the keywords that your customers are searching for. This not only helps them find you, but adds instant credibility to your company because you didn’t need to pay for an advertisement to appear on page one. SEO for roofers provides them with the #1 edge online over all of their competitors. Honest Roofer Marketing ensures your roofing company maximizes all facets of SEO to outrank your competition!



Prepare your company website and online presence for success for years to come with SEO for roofing companies. The work we do today will continue to help customers find you for years to come!

Roofing business owners looking to gain an advantage online must focus their time on search engine optimization. SEO offers roofers an opportunity to dominate their service area in the search engine results pages (SERPs). Focusing on SEO for roofing companies offers the absolute best return on investment in the long run. While PPC ads have their place, they stop working the instant you turn them off or decrease your budget. With SEO for roofing, the articles we write and publish today will continue to bring you jobs for years. Honest Roofer Marketing helps you understand SEO as an investment for your company’s future! Start investing today and reap the benefits for years.

Google Analytics - SEO for roofing companies


Over 90% of people will not look beyond the first page of Google search results when searching for a product or service. They equate Google page rankings with a ranking of quality of service or products.


Search Engine Optimization (SEO)

SEO for roofing companies creates an organic opportunity for your business to show up on the first page of Google search results for the terms that matter most to your company. This means that you’re not paying for your ranking, you’ve earned it through having the best content, reviews, etc., and by providing the best value for your customers online. Having the best content is only one piece of the puzzle for Google’s algorithms, however. Roofing companies looking to compete in the search results also need to ensure their code on their sites is correct, they are regularly receiving 5-star reviews, and much more!


Search Engine Marketing (SEM)

SEM refers to paying for ads to show up under the “sponsored results” section on Google or under the Google Guaranteed Section. These ads often appear at the top of the page or the bottom of the page and are a great opportunity for roofing companies to appear on page 1 of Google long before they could do so organically through SEO. While Google ads and other PPC advertising have their place, they do not replace the need for SEO for roofing companies.


We provide SEO and SEM for our clients as part of our ROOFER Marketing System to help them maximize their return on investment for obtaining new customers. Through a combination of SEO and SEM we drive down lead costs for our clients while helping them rank on the first page of Google for the keywords that matter most to their customers.

On-Page SEO for Roofing Companies

On-Page SEO or On-Site SEO is the practice of optimizing your roofing website for better search engine rankings.

On-Page SEO refers to all of the optimizations that you can control on your own website. This includes things like your website’s title tags, meta descriptions, alt tags, and more. It also refers to the coding of the website itself. For example does your site have a sitemap or has the robots.txt file been created. Does your roofing website utilize schema markup?

All of these on-page optimizations are critical when discussing SEO for roofing companies. Each of these questions can be answered during a strategy session with Honest Roofer Marketing, by the way, and we ensure each of these on-page SEO elements are perfect for your roofing website.

Off-Page SEO for Roofing Companies

Off-page SEO refers to those elements of SEO that happen outside of your own roofing company website. This includes link building, social media engagement, review generation, PR opportunities, and much more.

The most important factor in Off-page SEO for roofing companies is link building. Link building is the process of acquiring links from other websites that link back to your roofing website. These links are important because they help improve your website’s authority in Google’s eyes. The more links you have pointing back to your website, the more authority your website has, and the higher it is likely to rank in search results for your most important keywords.